Marketing Tips Learned from Las Vegas

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I recently returned from my semi-annual trip to Las Vegas! My favorite parts were: Horse-back riding in Red Rock Canyon. Zak Bagans’s Hanted Museum (“actual” haunted artifacts, if you believe in that sorta thing). All of the delicious food, and yard-long margaritas (dangerously tasty!). Aside from that, I kept my eyes peeled for some marketing tips that I could pass along. Here are a few: L.V. Marketing Tip #1: Free Stuff Keeps People Around I’m not a huge gambler, but I do set a budget for the trip and stick to it. My favorite games are roulette and (now) Craps. One thing I took note of was the free drinks you get from just sitting down at the tables. Not only (watered-down) alcoholic drinks, but they will even serve coffee in the morning. I found that if I had ordered something and was waiting for it, I would stay at … Read More

Social Proof: How to Get Reviews and Testimonials from Clients

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This is a follow-up to my Rock-Star Testimonials post. The advice in that post is still valid, and I encourage you to read it. I wanted to add in another tip, and this one is perhaps the simplest of all: When is the best time to ask your clients for a review? Simple answer: When they are happiest with you and your services. Any time you receive an Email back from a client where they’re telling you how happy they are, how impressed, etc…it’s time to ask for a review. In the past, I would simply ask clients to send me that review via Email, or I would use one of the tips outlined in my previous post. These days, because reviews are so important to Google and getting people to trust you, I actually ask them to post the review directly to Google. Make it easy for them…find your link by Googling your … Read More

Inexpensive Alternative to Infusionsoft: An ActiveCampaign Review

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ActiveCampaign is an awesome inexpensive alternative to Infusionsoft and Hubspot. ActiveCampaign is CRM, Email/Sales Automation, and so much more matched with impeccable support. I can’t recommend them highly enough. Watch the video below to see the comparison. I break down ActiveCampaign pricing compared to Infusionsoft and Hubspot as well. Last Updated Sept 15th, 2018 Video is old, but still relevant! ActiveCampaign Comparison and Review (ActiveCampaign Compared to Hubspot and Infusionsoft) – VIDEO: If you’re interested in ActiveCampaign as inexpensive alternative to infusionsoft, consider signing up with my affiliate link here (it doesn’t cost you any extra, I just get a % of your subscription if you decide to sign up). If you would like help setting up ActiveCampaign, I help members of my No-Contract Website Maintenance Plans do it. ActiveCampaign Vs. InfusionSoft/Hubspot Breakdown: What is Marketing Automation? If you didn’t know already, it’s right in the name. You can use … Read More

How to Improve your Website Copy in Under 10 Minutes

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Copywriting can be pretty mystifying, especially if you don’t consider yourself a “writer.” Not to worry! Here’s a simple way that you can take your existing Website copy and make it infinitely better! Usually, when a client comes to me, their pages look something like this: There’s nothing wrong with what’s written. In fact, this is the copy that is on my Website right now. How to Improve your Website Copy to make it easier to read Here’s the secret: Most people are skimmers. Your average person is not going to read everything you write. That’s why we use emphasis by bolding, italicising, and underlining…as well as create headlines like the one above (How to improve your Website copy…) Here’s the same copy, modified to include emphasis: A lot easier to read and skim, huh? The best tip I can give for writing and improving your own copy is to “pull out” our emphasize the most important parts of the … Read More

How to EASILY write blog posts that visitors actually care about:

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As promised last week when we talked about the #1 way to get the right people to visit your site , I’m going to give you a quick tip for coming up with 10-20 blog post topics that will be super easy to write: First, come up with a list of 10 “Frequently Asked” Questions. These are the questions you get all the time from prospects and customers. Then, come up with a list of 10 “Should have Asked” Questions. These are the questions that people should be asking someone like you, but they don’t because they don’t know any better. For example, many people don’t ask me what platform I build with when I’m creating a new Website, because they just don’t know any better. The answer is WordPress, by the way, but there are specific reasons for that choice that I let my clients know when I bring it … Read More

How to get the right people to visit your Website

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Once you’ve identified your avatar and updated your “About” page to be more about the ideal client , it’s time to actually get them there.  Google changes their algorithm quite often. There’s no telling what will be valuable and what won’t in the future or even tomorrow. One thing that will never change: Google is looking to give searchers information that is recent and relevant. The solution? Blog posts. I’ll admit..blog posts are sometimes a pain in the butt. I myself struggle with the motivation to write them. Next week, I’m going to give you a quick easy tip for coming up with 10-20 blog post topics that will be super easy to write: How to EASILY write blog posts that visitors actually care about: For a complete list of questions to ask about your ideal client so that you know what kind of language to use in your blogs, download my free … Read More

Who your “About” page is really about.

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Across the Internet, there’s one mistake I see most often on business Websites: The “About Us” page is about the wrong person! Your “About” page is NOT: An opportunity to go into the lengthy history of your organization. An opportunity to vomit meaningless (to the client) credentials and certifications. An opportunity to talk about yourself ad nauseam. So what should your “About” page do? Your about page should present your STORY in a way that is emotional, relatable, and RELEVANT to your ideal avatar (How to build your ideal avatar). Too many times, “About” pages read like encyclopedia entries. No emotion…all successes, no failures… People relate to your failures more than they do your successes. They want to know that you’re “just like them” in some ways but that you’ve made it through whatever problems they are experiencing and are helping others solve the same problems. For example, I have … Read More

Targeting: WHO you sell to is more important than WHAT you sell

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February is the Month of the Avatar, and throughout the month I will be writing several posts related to identifying your ideal target client and attracting them to your Website. Keep this phrase in your mind: The WHO is more important than the WHAT. So who do you want to work with? When I ask my clients this question, I ask them to imagine their favorite client. This could be someone they’re working with currently, someone they would like to work with, or a combination of things…the important thing is that you can “imagine” this person in your head. I even have them give their avatar a “name” so that it’s easier to speak about them. Once you’ve created this image in your head, it’s time to ask yourself some questions about them, which can be broken into two categories:  Demographics: Age (range is fine) Location Gender Income Profession Psychographics: … Read More

How to Use the Power of Processes to Achieve More Freedom in Your Business

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This is a bit of an old video, but it will teach you how to put systems and processes into your business so that you can achieve more freedom in your business, and how to do  business on YOUR terms. By the way, I use ActiveCampaign to effectively automate many parts of my business. Read my review and comparison of ActiveCampaign to Infusionsoft and Hubspot here. Collin StoverCollin Stover helps solo-entrepreneurs and small businesses position themselves as experts through Websites that are mobile-friendly and strategically designed. Collin has a growing Website maintenance program in which his members receive personal IT support, marketing advice, copywriting services, WordPress support, and more – all with world-class customer service that seems all too rare in the Web Design industry today.

3 Strategies for NEVER Getting Blogger’s Block Again

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As someone who creates content just about every day of the week, I know just as well as anyone that figuring out what to write for your blog can sometimes be a challenge. That blank screen is just about the worst! Luckily, I have some strategies for you to use so that you will never be starved for content ideas on your blog again. 1. Answer Your “FAQ” When consulting with medical practices on their Websites, one of the most frequently asked questions I receive is just this…how do I come up with topics for the blog? I tell them that there must be questions that their staff hear day in and day out. These are the things that patients are asking aloud and Googling about. If you can answer these questions before anyone else, you’re ahead of the pack. So I tell them to interview their front office staff, their nurses, … Read More