Last week, we talked about how to use emphasis to improve your Website copy in under 10 minutes. This week, we’re going to talk about how to properly use heading tags within WordPress. If you’ve used WordPress, you’ve probably seen the “Heading” formatting in the post creator: What are these for? How do you use them correctly? That’s what this post is about. What are heading tags for? You might think that these headings serve just to make text bigger and bolder. While they do this, that isn’t their primary purpose. The primary purpose of heading tags are to create a “hierarchy” on the page…to organize your content. How to use Heading Tags in WordPress: Think of your “Heading 1” as the main idea for the entire page. It’s the biggest heading, so it’s the biggest topic. There should only be ONE heading 1 on your page – and this is usually … Read More
Sometimes you don’t want a page to show up in a Google Result. Here’s a video that shows you how you can use Yoast SEO to hide a WordPress page from Google (or, rather, stop it from being indexed in their search results). Collin StoverCollin Stover helps solo-entrepreneurs and small businesses position themselves as experts through Websites that are mobile-friendly and strategically designed. Collin has a growing Website maintenance program in which his members receive personal IT support, marketing advice, copywriting services, WordPress support, and more – all with world-class customer service that seems all too rare in the Web Design industry today.
Collin StoverCollin Stover helps solo-entrepreneurs and small businesses position themselves as experts through Websites that are mobile-friendly and strategically designed. Collin has a growing Website maintenance program in which his members receive personal IT support, marketing advice, copywriting services, WordPress support, and more – all with world-class customer service that seems all too rare in the Web Design industry today.
This is, bar none, the most common question I receive, and the reason is clear: getting to the first spot on the first page of Google for your relevant search terms seems like the holy grail of marketing. “If only I could get there, I would never need to market again.” Getting to the first page of Google is a mystery to most, even the so-called experts out there. After all, Google is an ever-changing and highly guarded algorithm that we can really only make guesses on (and listen to what Google decides to tell us about how they rank). Here’s the thing…you could spend hours every single day, or pay someone hundreds of dollars every month to hit the moving target of perfect SEO (Search Engine Optimization), and still not get put in that first slot. If you’re interested in the hard way, I wrote an SEO checklist a few months … Read More
If you would have told me a month ago that I was going to put together an SEO Checklist, I would have thought you were nuts. I’ve never considered myself an “SEO guy,” even though I am a Web designer. I have always thought the idea of relying on an SEO strategy to be extremely risky. After all, Google could wake up tomorrow and decide to change one little thing that ruins your whole business. But it seems that more and more my prospects have this worm in their heads about SEO that they just can’t get out. I’ve known the basics of SEO, of course, but I thought it would be helpful for myself and my clients if I put that SEO knowledge and research into checklist form. So here you go! The Beginner’s Basic SEO Checklist. DON’T Use Registration Information Blocking Services. Your domain registrar/host will often try to … Read More