This is a follow-up to my Rock-Star Testimonials post. The advice in that post is still valid, and I encourage you to read it.
I wanted to add in another tip, and this one is perhaps the simplest of all:
When is the best time to ask your clients for a review?
Simple answer: When they are happiest with you and your services.
Any time you receive an Email back from a client where they’re telling you how happy they are, how impressed, etc…it’s time to ask for a review.
In the past, I would simply ask clients to send me that review via Email, or I would use one of the tips outlined in my previous post.
These days, because reviews are so important to Google and getting people to trust you, I actually ask them to post the review directly to Google.
Make it easy for them…find your link by Googling your name and clicking “Write a Review”. Then copy the URL and send it to your client, asking if they wouldn’t mind writing a quick Google review about their experiences.
I’ve had a lot of success with asking this simple question when they’re happiest and providing them the link: “I’m trying to get my name out there on Google and would love if you could leave me a review about your recent experience. Here’s a link: (link)”
It’s that easy…give it a shot!
Once I have some reviews, what do I do with them?
It’s great if they’re on Google because that means they will show up in the search results, but we should still litter them all over your Website.
(Want more SEO tips? Read How Can I Rank Higher on Google? The Top 5 Ways to Increase your SEO.)
When a new visitor comes to your site, they’re much more likely to trust someone whom you have worked with rather than you directly. The phrase, “Don’t take my word for it,” comes to mind.
Don’t let your reviews be a secret. You should have a “Success Stories” or “Testimonials” page that features as many reviews as you have (the longer this page, the better), and you should be adding the reviews to other pages like the home-page or “Work With Me” page.
This is just one tip for improving the copy on your Web pages, and it’s an easy one. I have 10 other tips for rating and improving your Website copy that I would love for you read and download. Just tell me where to send it and I’ll get it out to you!
If you need help implementing anything or want me to do it all for you, I invite you to check out my no-contract website maintenance plans.
Collin Stover helps solo-entrepreneurs and small businesses position themselves as experts through Websites that are mobile-friendly and strategically designed. Collin has a growing Website maintenance program in which his members receive personal IT support, marketing advice, copywriting services, WordPress support, and more – all with world-class customer service that seems all too rare in the Web Design industry today.